To Use Analytics to Collect Website Data, What Must Be Added to the Website Page Html?

Google Analytics for Beginners Answers – Analytics Academyshows new users how to create an account, implement tracking code, and fix data filters. You'll learn how to navigate the Google Analytics interface and reports, and ready dashboards and shortcuts. The class will also demonstrate how to clarify basic Audition, Acquisition, and Behavior reports, and fix goals and campaign tracking.

Introducing Google Analytics

Assessment 1

1.

Using tracking code, Google Analytics can report on information from which systems?

• E-commerce platforms
• Mobile Applications
• Online bespeak-of-sales systems
• Systems non continued to the Internet

2.

To collect data using Google Analytics, which steps must be completed?

• Install Google Analytics software on your desktop
• Create an Analytics business relationship
• Add the Analytics tracking lawmaking to each page of your site
• Download the Analytics app

3.

The Analytics tracking code tin collect which of the following?

• Language the browser is set to
• Blazon of browser
• User's favorite website
• Device and operating system

4.

When will Google Analytics end a session by default?

• After 30 minutes, regardless of user activity on your website
• Once the user opens another browser window
• When a user is inactive on your site for xxx minutes or more or closes a browser window
• At noon every mean solar day

five.

Once Google Analytics processes data, information technology's stored in a database where it can't be modified.

• True
• False

half dozen.

Which represents the hierarchical construction of a Google Analytics account from top to bottom?

• View > Account > Holding
• Property > Account > View
• Account > View > Property
• Account > Property > View

7.

A user with "edit" permissions at the Business relationship level volition automatically have "edit" permissions at which other levels?

• User
• Property
• View
• Product

viii.

To locate a property'south Analytics tracking code, which sequence of steps should be followed?

• "Admin" tab > "Tracking Code" > "Tracking Info"
• "Admin" tab > "Tracking Info" > "Tracking Code"
• "Reporting" tab > "Audition Reports" > "Tracking Code"
• "Audition Reports" > "Settings" > "Tracking Lawmaking"

ix.

To apply Analytics to collect website data, what must be added to the website page HTML?

• PHP tracking code
• Google Analytics account number but
• Google Analytics tracking lawmaking
• A permissions push button

10.

Where should the Analytics tracking code be placed in the HTML of a webpage to collect information?

• Immediately after the opening <caput> tag of your website
• Immediately before the closing </head> tag of your website
• Immediately after the opening <trunk> tag of your website
• Immediately earlier the endmost </body> tag of your website

11.

When a new view is created, what data will be included?

• Information from before the view was created
• Information from afterwards the view was created
• Data from before and after the view was created
• No data

12.

A deleted view can be recovered by account administrators within how many days?

• 35
• 65
• 95
• 125

13.

What are the options for filtering data in Google Analytics?

• Exclude data from a view
• Include data in a view
• Modify which data appears in your reports
• All of the in a higher place

14.

Why is information technology important to proceed one unfiltered view when using filters with Google Analytics?

• To ensure you lot can ever access the original data
• In order to configure Goals
• In order to use a filter for multiple views
• There is no reason to have an unfiltered view

fifteen.

In which order does Google Analytics filter data?

• Alphabetical order past filter proper name
• The order in which the filters were last edited
• The order in which the filters are applied
• Randomized order

sixteen.

When a filter is applied to a view, what data is affected?

• Information from before the filter was created
• Data from after the filter was created
• All the data available in a view
• None of the data bachelor in a view

The Google Analytics layout

Assessment two

1.

What feature would exist used to compare two appointment ranges in a report?

• Hourly, 24-hour interval, Calendar week, Month views in the time graph
• Real-fourth dimension reports
• Date range comparison
• Account selector

ii.

What does the "Users" metric measure?

• The total number of visits to your website
• Users that had at to the lowest degree one session on your site in the given date range
• Users that landed on the homepage of your website
• Users who take signed up to an email newsletter on your website

three.

What is the "Bounciness Rate" in Google Analytics?

• The number of times unique users returned to your website in a given time period
• The percentage of sessions in which a user exits from your homepage
• The pct of total site exits
• The percentage of visits when a user landed on your website and exited without any interactions

iv.

What is a "dimension" in Google Analytics?

• The total amount of revenue a business has made in a given date range.
• An attribute of a information set that can be organized for better analysis.
• A comparing of data betwixt two date ranges.
• A report that offers information about your audience.

5.

What is a "metric" in Google Analytics?

• A dimension that tin help you lot analyze site functioning.
• The dates in your date range.
• A segment of data separated out in a study for comparison.
• The numbers in a data set often paired with dimensions.

6.

What is a "secondary dimension" in Google Analytics?

• An additional widget yous tin add to a dashboard for more than specific assay.
• An boosted metric you can add together to a study for more specific analysis.
• An additional dimension you tin add to a report for more specific analysis.
• A visualization that allows you to view understand the touch of your data.

7.

Which Google Analytics visualization compares written report data to the website boilerplate?

• Pivot view
• Comparison view
• Operation view
• Percentage view

viii.

How can the corporeality of data in a sampled Google Analytics report be increased?

• Apply additional filters
• Remove the Secondary Dimension
• Cull "Faster response" in the sampling pulldown menu
• Choose "Greater precision" in the sampling pulldown menu

9.

When selecting "Share Template Link" in the dashboard, what will be shared?

Dashboard only

Data simply

Dashboard and data

Neither dashboard nor data

ten.

When a dashboard is shared, users can edit the dashboard configuration.

• Truthful
• False

three.1 Audience reports

ane.

Under Audience, in the Demographics Overview report, which Historic period Group brought in the highest number of users?

18-24

25-34

35-44

45-54

two.

Under Audience, in the Geo > Location report for the country of Bharat, what region brought in the highest number of users?

Karnataka

Maharashtra

Telangana

Delhi

three.

Under Audience, in the Mobile Overview report, what percentage of sessions came from mobile devices?

68.89%

25.41%

5.seventy%

100.00%

3.ii Acquisition reports

1.

Under Acquisition in the All Traffic > Source/Medium report, filtering by "referral" traffic, what website sent the highest numbers of users?

youtube.com

mail.googleplex.com

google

facebook.com

2.

Under Acquisition in the All Traffic > Channels written report, which three channels had the highest number of new users?

Social, Direct, Referral

Social, Display, Branded Paid Search

Organic Search, Social, Directly

Social, Display, Generic Paid Search

iii.

Under Conquering in the All Traffic > Referrals report, for users that came from the source "google.com" which referral path had the most sessions?

mall.googleplex.com

youtube.com

/yt/about/

/permissions/using-the-logo.html

iii.3 Behavior reports

1.

Nether Behavior using the All Pages report, which of these Page Titles has the near Pageviews?

Accessories

Drinkware

Fun

Bags

2.

Under Behavior using the Site Content > Content Drilldown report, which content department of the Google Merchandise Store has the highest percentage of pageviews?

/MadeInUSA/

/Google+Redesign/

/Specials/

/TopSellers/

3.

Nether Behavior using the Site Content > Exit Pages report, what is the percentage of exits from the shopping cart page URI "/shop.axd/Cart"?

18.36%

10.13%

55.33%

100.00%

Bones Reporting

Assessment 3

i.

What setting must exist enabled to view information in Demographics and Interests Reports?

• Content Grouping
• Advertizing features
• User permissions on the view
• In-Page Analytics

2.

What report would best assist place potential browser bug with website traffic?

• The Active Users report
• The New vs Returning report
• The Browser & Os report
• The Source/Medium study

3.

What report shows what mobile devices were used to view a website?

• The Exit Pages report under "Site Content"
• The Landing Page report under "Site Content"
• The Appointment report under "Behavior"
• The Devices report under "Mobile"

4.

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

• Source, Keyword, Campaign proper noun
• Source, Medium, Keyword
• Source, Medium, Entrada name
• Medium, Keyword, Entrada name

five.

Which "sources" are available in Google Analytics?

• (select all that apply)
• googlemerchandisestore.com
• (direct)
• Google
• Electronic mail

6.

Which "mediums" are available in Google Analytics?

• (select all that apply)
• Organic
• CPC
• Referral
• mail service.google.com

seven.

Which "channels" are available in the default Channels written report?

• (select all that utilize)
• Organic Search
• Direct
• Display
• Device

viii.

What study tin can show how detail sections of website content performed?

• Location
• Content Drilldown
• Frequency and Recency
• Summit Events

9.

What report lists the website pages where users outset arrived?

Events > Pages

All Pages

Get out Pages

Landing Pages

ten.

What written report should be used to check if users are leaving from important pages on your website?

• Landing Pages report
• All Pages written report
• Go out Pages written report
• Pages report under Events

iv.2 Tracking campaigns with the URL Architect

ane.

Under Acquisition in the Campaigns > All Campaigns written report, how many new users were brought in past the "AW – Accessories" campaign?

1716

1872

2289

404

two.

Under Conquering in the Campaigns > All Campaigns study, what is the source and medium for the "AW – Wearing apparel" campaign?

google / search

newsletter / e-mail

google / cpc

bing / cpc

3.

Under Acquisition in the Campaigns > All Campaigns written report, which of these were top ten keywords used in the "AW – Accessories" campaign?

(select all that utilize)

google sticker store

google shopping

google merch

(non set)

iv.three Using Goals to measure business objectives

1.

Under Conversions in the Goals Overview report, what was the conversion rate for the goal "Purchase Completed (Goal one Conversion Rate)"?

.41%

.69%

.93%

one.00%

two.

Under Audience in the Geo > Location report, what country had the highest conversion charge per unit for the goal "Buy Completed (Goal 1 Conversion)" ?

Us

Malaysia

Britain

Croatia

3.

Under Acquisition in the All Traffic > Source/Medium written report, what source/medium brought in the highest number of goal completions for the goal "Purchases completed (Goal 1 Completions)"?

flowdock.com / referral

google / organic

(directly) / none

google / cpc

4.4 Measuring AdWords campaigns

ane.

Under Acquisition in the AdWords > Campaigns written report, which campaign had the near clicks?

AW – Electronics

All Products

AW – Dress

AW – Accessories

2.

Nether Acquisition in the AdWords > Campaigns study, which campaign had the highest CPC?

AW – Electronics

All Products

AW – Clothes

AW – Accessories

3.

Nether Acquisition in the AdWords > Keywords report, which keyword had the highest CPC?

google shop opening

android shirts

buy google socks

google chrome t shirt

Basic Campaign and Conversion Tracking

Cess 4

1.

Which three tags does Google Analytics require for accurate entrada tracking?

Medium, Source, and Content

Medium, Source, and Campaign

Campaign, Content, and Term

Source, Content, and Term

2.

Which tags are standard Google Analytics campaign parameters?

• utm_adgroup
• utm_source
• utm_medium
• utm_content

three.

To rapidly generate campaign tags, what tool should be used?

• The Measurement Protocol
• The Segment Architect
• The URL Builder
• The Goal Selector

four.

Which formats may be used to add together a custom campaign parameter to a URL?

• www.googlemerchandisestore.com/?utmcampaign=fallsale
• world wide web.googlemerchandisestore.com/?utm_campaign=fallsale
• www.googlemerchandisestore.com/?utm_campaign=fall_sale
• world wide web.googlemerchandisestore.com/?utm_campaign = fall sale

five.

Which are examples of Goals in Google Analytics?

• Making a purchase
• Signing up for a newsletter
• Completing a successful Google search
• Submitting a contact information form

6.

When creating a Goal in Google Analytics, which are required?

• Goal Name
• Goal Type
• Goal Slot ID
• Goal Funnel Visualization

7.

If the Google Merchandise Store sets upwardly a URL goal of "/thankyou" and a Match Blazon of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals?

• /thankyou.html
• /thankyou.php
• /thankyou/receipt.php
• All of the above

8.

Google Ads lets users advertise on which backdrop?

• Google Search
• Google Display Network
• DoubleClick Entrada Manager
• Google AdSense

9.

Enabling auto-tagging does what?

• Adds Analytics tags to entrada URLs
• Adds AdWords tags to campaign URLs
• Adds campaign hyperlinks to website pages
• Adds Analytics tracking code to website pages

10.

What Google Ads written report in Google Analytics tin show which bid adjustments resulted in higher conversions?

• Campaigns
• Keywords
• Bid Adjustments
• Destination URLs

Related content

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Source: https://www.certificationanswers.com/en/google-analytics-for-beginners-answers-google-analytics-academy/

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